Email that actually moves revenue.
Most email programs do a lot of sending and not a lot of converting. Mine is the opposite bet: fewer, better-targeted sends, wired into real behavioral signals, with copy and architecture that treats email as a revenue channel instead of a newsletter. Deep Klaviyo expertise, deliverability-first, no templates that haven't been tested on real lists.
// Who it’s for
Built for operators in specific situations.
- DTC brands on Klaviyo with a meaningful list (25K+) that isn't producing its share of revenue.
- SaaS companies whose onboarding and lifecycle email is missing or flat.
- Operators relaunching after a deliverability hit or migration.
// The problem
What this engagement exists to fix.
Your list is big enough that email should be 25–40% of revenue. It isn't. Or you're doing the basics — a welcome flow, a cart abandoner — but engagement is flat and unsubs are drifting up. Almost always, the issue is architecture: bad segmentation, flows that don't talk to each other, copy that sounds like every other brand.
// The approach
How I work through it.
Full program review. Deliverability health, list segmentation model, flow coverage and sequencing, copy quality. Rebuild whatever's hurting most first. Install updated flows, a proper suppression strategy, and a revenue dashboard tied back to the flows themselves so you can see what's actually working — not just what Klaviyo says is.
// Deliverables
What you walk out with.
- 1
Deliverability audit: SPF, DKIM, DMARC, domain reputation, list hygiene.
- 2
Segmentation model rebuilt with behavioral and lifecycle signals.
- 3
Flow architecture installed: welcome, browse abandonment, cart abandonment, post-purchase, win-back, VIP — whichever are needed.
- 4
Revenue dashboard tied to flows, so you can see program-level performance.
- 5
Copy rewrites for the top-performing flows.
// Engagement format
How the engagement is shaped.
Shape
Fixed-scope engagement, outcome-focused.
Timeline
Typically 4–6 weeks.
Investment
Starts at $6,000. Exact scope priced after an intro call.
// What makes this different
The decisions that actually matter.
Deliverability first.
No amount of great copy wins if your messages land in spam. The foundation — SPF, DKIM, DMARC, sender reputation — gets fixed before anything else.
Segmentation that reflects behavior.
Most programs segment by what's easy to query, not by what predicts revenue. I rebuild segmentation around real behavioral signals — what people browsed, how recently they bought, where they are in their lifecycle.
Copy in your voice.
Flow copy drafted from your existing brand voice, your past top-performers, and the actual objections your customers raise. Not generic "get 10% off" boilerplate.
// Related services
Other places I work.
AI Workflow Consulting
Map where AI fits in your actual business. Cut what doesn't compound. Build what does.
Productized SaaS Builds
From validated idea to launched product. Built lean with AI as the scaffolding, not the crutch.
Process Audits
A focused review of how you're spending your time and where you're bleeding hours. Delivered as a clear report with a short action list.
Ready to talk through what this could look like for you?
Book a 30-minute intro call or drop me a note. I’ll come back with a rough scope and a direct answer on whether this engagement makes sense for where you are.