Agency-grade Klaviyo.
Without the agency.
The agencies that could fix this won’t take you, and would cost you a fortune. The freelancers who will, build the same flows everyone else does. You need the middle: a senior operator with 20+ years in email who audits what you have, builds what you’re missing, and hands back an account that earns. I work directly. No junior team. No handoff delays. No six-week onboarding.
The agencies that could fix this won't take you. The freelancers who will, build the same flows everyone else does. You need the middle: a senior operator with 20+ years in email who audits what you have, builds the foundation you're missing, and runs the ongoing program that compounds the value over time. I work directly. No junior team. No handoff delays. No six-week onboarding. Audit to live flows in weeks, not months. Then a four-pillar program that keeps making your account smarter.Lifecycle email revenue
Email Growth
Your email program is likely leaving 30% of your revenue on the table.
// Built with real brands
What a properly built Klaviyo program actually looks like.
Every engagement delivers a full 9-flow email suite — welcome, cart recovery, browse abandonment, post-purchase, win-back, promotional, loyalty, newsletter, and transactional — each built on a bespoke brand guidelines document specific to your business, voice, and product catalog.
How it works
Phase 01
Discovery
Site scrape, competitor audit, value prop extraction, product catalog mapping.
Phase 02
Brand System
8-section guidelines: color, typography, spacing, voice, components — WCAG verified.
Phase 03
Copywriting
On-brand copy for 30+ emails. Subject lines, preview text, CTAs — no generic templates.
Phase 04
Design & Build
Responsive HTML, dark-mode support, real product imagery, mobile-first layout.
Phase 05
Deploy
Templates pushed to Klaviyo. Flows wired with triggers, delays, and exit conditions.
Phase 06
Test & Optimize
A/B subject variants, deliverability checks, flow performance monitoring.
30+
emails per engagement
10+
automated flows
8
section brand guidelines
WCAG AA
contrast verified
// Design system included
Every engagement starts with an 8-section brand guidelines document.
Before a single email is drafted, I build a comprehensive design-system spec from your site, voice, and product catalog. This document becomes the canonical reference for every flow, campaign, and template — ensuring visual and tonal consistency across 29+ emails without drift.
Every color pairing is WCAG 2.1 AA verified. Every font choice includes fallback stacks for email clients that strip custom fonts. Every component has documented spacing, radius, and dark-mode behavior.
The guidelines doc comes standard with every flow engagement — not as an add-on. It’s the foundation the emails are built on, and it’s yours to hand to any designer, developer, or agency you work with in the future.
Brand Overview
Mission, positioning, values, and target audience profiling.
Color System
Full palette with WCAG AA contrast ratios verified for every text/background pair.
Typography
Headline + body font pairing via Google Fonts, type scale, mobile adjustments.
Spacing & Layout
4px base scale, 600px email grid, border-radius tokens, responsive rules.
Component Library
Buttons, product cards, review cards, FAQ rows, guarantee blocks, code blocks.
Imagery & Icons
Photography direction, asset inventory, alt-text conventions, scraped CDN references.
Brand Voice & Tone
Four voice principles with DO/DON'T examples, vocabulary guide, writing checklist.
Application Examples
Color pairing table, layout patterns per flow type, accessibility checklist.
// Who it’s for
Built for operators in specific situations.
- DTC brands doing $300K–$3M in annual revenue with a Klaviyo account that exists but underperforms — the welcome flow and abandoned cart are built, but nothing else is.
- Brands that worked with a cheap freelancer, ended up with mediocre flows and no documentation, and don't know what's broken.
- Operators migrating from Mailchimp, Omnisend, Drip, or Constant Contact who need a clean Klaviyo setup done right the first time.
- Growing e-commerce teams that know email should be 25–40% of revenue and it isn't close.
// The problem
What this engagement exists to fix.
You set up Klaviyo yourself — or someone did it for you cheaply — and now you have a welcome flow, an abandoned cart, and not much else. Campaigns are inconsistent. Segmentation is rule-based and basic. Your list is big enough to be a real revenue channel, but engagement is flat and unsubscribes are creeping up. The agencies on the Klaviyo partner directory start at $2,000/month and want brands bigger than yours. The freelancers on Upwork will build you another template that looks like everyone else's. The gap between those two options is where I work.
// The approach
How I work through it.
Foundation build first, then an ongoing program. The $995 account audit tells you exactly what's broken and what to fix — delivered in a week, whether you work with me after or not. The $2,995 core flow build installs the five flows that drive 80% of email revenue (welcome, cart, browse, post-purchase, win-back) with an 8-section brand guidelines document, on-brand copy, and responsive HTML deployed directly to your Klaviyo account. After launch, four optional pillars run as a retainer: Intelligence & Performance (advanced cross-source segmentation, automated A/B testing, deliverability monitoring), Growth & Acquisition (pop-up + form optimization, ESP migration), Operations (90-day campaign calendar, SMS, email-SMS coordination), and Integrations (reviews, loyalty, subscription, ads-audience sync).
// Deliverables
What you walk out with.
- 1
Account audit ($995): deliverability health (SPF/DKIM/DMARC), flow coverage, segmentation quality, revenue attribution vs. benchmark, and a prioritized action plan. Delivered in 5–7 business days.
- 2
Core flow build ($2,995): 8-section brand guidelines document + 5 core flows (welcome, abandoned cart, browse abandonment, post-purchase, win-back) — 30+ emails, all built and deployed to Klaviyo with A/B subject variants and WCAG-verified design.
- 3
Advanced Segmentation (ongoing program): cross-source data fusion in Postgres pulling Shopify orders, Klaviyo engagement, and GA4 sessions into a unified profile. True RFM 5×5×5 quintile scoring refreshed daily. Behavioral cohort detection via clustering. Custom predictive models for per-product churn and per-channel LTV — beyond what Klaviyo's native predictions can reach. Smart segments push back into Klaviyo as profile properties so flows and campaigns can target them.
- 4
Performance Optimization (ongoing program): automated A/B testing across welcome, cart, browse, and post-purchase with ≥95% confidence gates and monthly winners reports. Daily deliverability monitoring across Postmaster, Google Postmaster, and Microsoft SNDS. Quarterly list-hygiene cycles.
- 5
Growth & Acquisition (ongoing program): pop-up and signup-form optimization on rolling 4-week test cycles — typical 30–60% lift in opt-in rate within 90 days. Full ESP migration from Mailchimp, Omnisend, Constant Contact, Drip, Sendlane, Brevo, ActiveCampaign, or HubSpot — list import with consent fields preserved, flow rebuild on Klaviyo's logic, domain warmup, and a 30-day parallel-send validation window.
- 6
Operations (ongoing program): 90-day campaign calendar mapped each quarter around your product launches, holidays, and category-specific occasions. Klaviyo SMS program build-out (TCPA-compliant double opt-in, welcome and cart-recovery flows) with email + SMS coordination logic so customers don't get hit twice.
- 7
Integrations (project-based): connect Klaviyo to your reviews platform (Yotpo, Okendo, Loox), loyalty program (Smile, Yotpo Loyalty, Rivo), subscription platform (Recharge, Smartrr, Skio), and ads audience sync (Meta, Google, TikTok). Each integration adds events and audiences to the email program.
- 8
On-brand copy: every flow drafted from your actual brand voice, product catalog, and customer objections — not generic discount boilerplate.
// Engagement format
How the engagement is shaped.
Shape
Foundation tiers (audit $995, core build $2,995) followed by an optional 4-pillar ongoing program. Each piece works standalone — start with the audit and add what makes sense.
Timeline
Audit: 1 week. Core build: 3–4 weeks. Ongoing program: monthly retainer, 3-month minimum to let the data layer warm up.
Investment
Audit: $995 fixed. Core flows: $2,995 one-time. Migration: $5K–$15K flat (tier on list size). Ongoing program: from $3K/month per pillar, scoped on a call.
// What makes this different
The decisions that actually matter.
Beyond what Klaviyo can do natively.
Klaviyo's native segmentation is rule-based on Klaviyo events plus a couple of predictive bands. I build a smart-data layer in Postgres that fuses Shopify orders, Klaviyo engagement, and GA4 sessions into a unified profile, then runs RFM scoring, behavioral cohort detection, and custom predictive models on top. Segments that update themselves daily and push back into Klaviyo. Companies pay $50K–$200K/year for Segment plus a customer data warehouse to do this work — I productize it cheaper using direct APIs.
Senior operator, not a junior team.
You work directly with a 20-year email veteran. No account coordinators, no handoff chain, no "I'll check with my team." The person on the strategy call is the person building the flows.
Deliverability before everything.
SPF, DKIM, DMARC, sender reputation, list hygiene — the foundation gets verified before a single flow is touched. No amount of great copy wins if your messages land in spam.
Agency-grade work, consultant pricing.
The agencies on the Klaviyo partner directory charge $2,000–$12,000/month because they have teams of 50–150. I deliver the same strategic depth and execution quality at a fraction of that cost because I work directly and keep overhead near zero.
// Pricing
Three ways in. Pick the one that matches where you are.
Every tier works standalone and leads naturally to the next. Start with the audit if you’re not sure what’s broken. Start with Growth if you already know.
Start Here
Full Account Audit
A structured review of your Klaviyo account — what's built, what's broken, what's missing. Delivered in a week, whether you work with me after or not.
- Deliverability health check (SPF, DKIM, DMARC, domain reputation)
- Flow coverage assessment — what's live, what's stale, what's absent
- Segmentation quality and list hygiene review
- Campaign cadence and engagement analysis
- Revenue attribution vs. industry benchmark
- Prioritized action plan with impact ratings
- Written report delivered in 5–7 business days
Growth
Core Flow Architecture
The five flows that drive 80% of email revenue — built, tested, and deployed to Klaviyo in 3–4 weeks. Includes a full 8-section brand guidelines document.
- Everything in the audit
- 8-section brand guidelines document (design system)
- Welcome series (6 emails, on-brand copy + responsive HTML)
- Abandoned cart flow (3 emails)
- Browse abandonment flow (3 emails)
- Post-purchase flow (4–5 emails, incl. replenishment if consumable)
- Win-back / re-engagement flow (5 emails + sunset)
- All flows deployed to Klaviyo in DRAFT — review before going live
- Segmentation model rebuilt with behavioral signals
- A/B subject variants on every email
- WCAG AA contrast verified across the full suite
Enterprise
Full Program + Ongoing Management
Everything in Growth, plus custom flows, custom events, monthly campaign management, and strategic oversight. The full email department without the department.
- Everything in Growth (included in onboarding)
- Custom flows beyond the core five (promo, loyalty, birthday, transactional, VIP)
- Custom event tracking and Shopify integration setup
- Monthly campaign calendar (8–12 sends/month)
- Flow monitoring, A/B testing, and ongoing optimization
- Deliverability monitoring and list hygiene
- Monthly performance report with benchmark comparisons
- Quarterly strategy review and roadmap
- Dedicated Slack channel with 1-business-day response
- Priority turnaround on template and copy changes
Not sure which tier? Book a free 30-minute intro call and I’ll tell you what I’d do first.
// Related services
Other places I work.
AI Workflow Consulting
Map where AI fits in your actual business. Cut what doesn't compound. Build what does.
Productized SaaS Builds
From validated idea to launched product. Built lean with AI as the scaffolding, not the crutch.
Process Audits
A focused review of how you're spending your time and where you're bleeding hours. Delivered as a clear report with a short action list.
Ready to talk through what this could look like for you?
Book a 30-minute intro call or drop me a note. I’ll come back with a rough scope and a direct answer on whether this engagement makes sense for where you are.