Build smarter processes.Stay lean.
// And
BetterProcess is a one-person AI consulting studio. I help founders cut the busywork, install AI where it actually matters, and build tools that compound, not clutter.
// What I do
Consulting and products built on the same thesis.
One person, the right AI stack, and clear processes can do what used to require a team. Here’s where I put that to work.
// What I’ve built
Three active products. One thesis.
GapFinder
Stop building products nobody wants
Scans 750+ data sources — Reddit threads, app store reviews, G2, and competitor gaps — and compresses 3–6 months of validation into 3 hours. Every opportunity links back to the real user who asked for it.
WatchDeck
The streaming companion you've been missing
One place for everything you watch. A 5-tier scoring engine matches your viewing behavior and hard-filters genres you've blocked. 14-day upcoming calendar, one-tap episode tracking, and leaving-soon alerts across every service you pay for.
GigTemple
AI co-pilot for Upwork freelancers
Scrapes high-fit Upwork jobs, scores them against your skill profile, and writes proposal drafts you can actually send. Turns daily prospecting into a 10-minute ritual.
// From the blog
Tools, workflows, and build-in-public notes.
// The builder
I’m Nate Van Prooyen.
A digital marketing veteran with 20+ years building e-commerce systems, email programs, and revenue infrastructure for brands that needed it done right, not just done.
BetterProcess is the through-line between everything I build. The thesis is simple: one person, the right AI stack, and clear processes can do what used to require a team. I’m building that proof in public.
When I’m not shipping products or helping founders untangle their operations, I’m writing about what’s actually working. Tools, workflows, and hard-won lessons from running multiple products simultaneously.